Home / About Us
Our Story
Our story began in Merzouga, close to the Sahara, with a family who knew the desert not as a destination, but as home.
Who we are
Morocco Generosity Trip grew out of a local family connection to Merzouga and a simple wish: to share Morocco the way we would share our own home.
We are not here to move people from one attraction to the next. We plan journeys around the people travelling them — their pace, their curiosity, the conversations they want to have along the way.
What we offer is local knowledge, hospitality that comes naturally to us, and travel that leaves you with a real sense of the country.
Our story
Our roots are in Merzouga. We come from a nomadic family whose connection to the desert goes back through generations. The Sahara shaped the way we see hospitality, community and the meaning of welcoming someone into your home.
What began in Merzouga grew into a travel business built around showing visitors more of Morocco — first the dunes and the camps we knew best, then the roads leading away from them.
Today, our journeys reach beyond the desert, taking travellers across Morocco's mountains, valleys, medinas, kasbahs and coastal towns, while keeping the same local spirit that started everything.
Step by step
01
A family connected to the Sahara and nomadic traditions.
02
The beginning of welcoming travellers and introducing them to the desert.
03
The journey expanded beyond Merzouga toward cities, mountains, valleys and cultural destinations.
04
Today, the same local spirit continues through private journeys across Morocco.
Our roots
Merzouga is where our days were measured by light and wind, where guests arrived unannounced and were given tea before they were given questions. Desert life teaches you to pay attention — to the land, to the weather, to the person in front of you.
Those habits became the way we travel: unhurried, attentive, close to the families and villages who make the Sahara what it is.
“For us, the desert is not simply somewhere you visit. It is part of where our story began.”
The people
We believe the best Morocco experiences come from people who know the country personally and genuinely enjoy sharing it.
The people planning your trip grew up in the places you will visit.
Routes, seasons, roads and quiet corners learned by travelling them.
You speak with us directly, before and during your journey.
Welcoming travellers is something we grew up doing, not a service line.
Why us
Our connection to Morocco begins in Merzouga and the Sahara.
We create trips around your interests, pace and travel plans.
Discover Morocco through people who know its landscapes and communities.
We want travellers to feel welcomed, not simply transported from one attraction to another.
What we believe
I
Travel should create moments between people, not just photographs.
II
Morocco is more than its famous landmarks. The roads, villages and everyday moments matter too.
III
Hospitality, sharing and welcoming others are part of what inspired our journey.
Morocco through our eyes
Our story started in one place, but Morocco is much bigger — and every part of it is worth the drive.
Merzouga
Sahara dunes
Atlas Mountains
Kasbahs
Marrakech
Fes
Coastal Morocco
Local villages
Where we travel
Our roots are in the Sahara, but our journeys now connect travellers with many sides of Morocco — imperial cities, mountain passes, valley kasbahs and the Atlantic coast.
Merzouga & the Sahara
Marrakech
Fes
Atlas Mountains
Kasbahs & valleys
Coastal Morocco
Local communities
Our way of travelling
Travel with your own group.
Shape the journey around your needs.
Stay connected throughout your trip.
Make room for the places and moments beyond the standard route.
Come as a traveller. Leave with a connection to Morocco.
Plan with us
Tell us what you would like to experience, and let’s build a journey around you.
